Education for Buyers

Smart Buyers Today Never Buy A Home Alone

Why do I need a buyer's agent?

Buying a home is probably the most important purchase you'll ever make. Want to go it alone?

A few years ago, homebuyers had no choice but to negotiate a contract without representation.

Traditionally, all residential real estate agents represented the home seller. That was true of the "listing agent" who put the home up for sale, as well as the agent who found the buyer. That agent - who helped the buyer find the right home - actually worked for the seller as a "subagent" of the listing agent. Under the traditional system, all agents were legally bound to represent the seller, but the buyer had no representation.

Now Buyers Have a Choice!

Buyers no longer need to represent themselves during the home search and purchase. Smart buyers today can receive undivided confidential representation simply by choosing a "buyer's agent".

In fact, 71% of homebuyers surveyed in a recent Gallup poll for the National Association of Realtors said they would use a buyer's agent next time they purchased.

At last, you don't have to buy a home alone.

Now you, like the seller, can have someone on your side looking after your best interests.

Next: The Role of the Realtor -- What You Should Know About Brokerage Relationships